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Monday Morning Memo for October 29, 2018

Maureen Harmonay

I take my clients seriously. I take pride in doing a great job, and I love what I do...

I take my clients seriously. I take pride in doing a great job, and I love what I do...

Oct 31 2 minutes read

While October winds down, the talk among agents and sellers is that as the days grow shorter, the market seems to be slowing.  The energy we felt right after Labor Day--with dozens of homes becoming newly available and then going quickly under contract--has fizzled out.  The obvious question is:  why?

I think the two phenomena go hand in hand, as they probably always do.  It's the new listings that generate the most excitement, but with fewer of those in the last few weeks, what might be happening is that buyers feel less compelled to get out and look at the inventory because most of it is starting to feel a bit "old."  

What can sellers do?  First, take a look at your pricing:  if you haven't had many showings in the last few weeks, perhaps a price reduction--even a minor one--is in order.  In fact, lots of sellers are following this playbook:  the number of homes who've lowered their prices has far outstripped the influx of new offerings since the leaves began to turn.

Second: consider asking professional photographer to re-shoot your home's exterior to show how lovely it looks at this beautiful time of year, when the grass is ultra green and there is still some fall color to frame it. 

That's what I've done with 21 South Main Street in Petersham.  I arranged for Rudy Meyer of Nashua Video Tours to go back and take a new roll of photos to showcase this wonderful antique home and property in October's shimmering light.  

The results were spectacular.  Take a look!

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